Ask any merchandiser where orders are lost and they rarely say 'price'. They say 'we didn't get back in time'. Enquiries arrive across email, WhatsApp and calls, and without one place to track them, the urgent ones blend into the noise.
The fix isn't working harder — it's making every enquiry visible. A pipeline that shows each RFQ as a card, with a colour-coded SLA timer, turns 'I think I replied to that' into 'this one needs an answer in two hours'.
When inbound automatically becomes a tracked card, follow-up stops depending on memory. Response times fall, and qualified enquiries convert into orders with their full context intact.