Skip to main content
2 June 2026 · 4 min read

Why apparel enquiries go cold (and how to stop it)

Most lost orders aren't lost to price — they're lost to slow follow-up. Here's how a visual enquiry pipeline with SLA timers fixes it.

Ask any merchandiser where orders are lost and they rarely say 'price'. They say 'we didn't get back in time'. Enquiries arrive across email, WhatsApp and calls, and without one place to track them, the urgent ones blend into the noise.

The fix isn't working harder — it's making every enquiry visible. A pipeline that shows each RFQ as a card, with a colour-coded SLA timer, turns 'I think I replied to that' into 'this one needs an answer in two hours'.

When inbound automatically becomes a tracked card, follow-up stops depending on memory. Response times fall, and qualified enquiries convert into orders with their full context intact.

Written by Omlooms Team

See Omlooms in action

Book a 30-minute demo and we'll walk your team through how Omlooms fits the way your factory already works.